Hi, I’m Chelsey.
I’ve always believed in the importance of creativity. Whether you’re slowly making your way through college exams or finding your place in the corporate world, life gets a little bit easier if you leave space for what inspires you.
Use fashion as a creative outlet.
If the thought of expressing yourself through something creative scares you, get excited! That just means you’re at the early stages of finding what brings you joy and showcases your personality. What better entry point to creative expression is there other than fashion? We all get dressed every day, so let’s make it interesting.
How I Started Blogging
I created a personal blog back in the “good old days” of the 2008-2012 blog era because I had plenty of free time and wanted a space to share my thoughts. Fun fact: My very first blog post was sharing my excitement about the return of Britney Spears with her Womanizer music video.
Back in 2008, blogging was what vlogging is today: focused on the creator’s daily life. We’d share our colorful eye makeup and casual college outfits from Ross on a point-and-shoot camera, long before DSLRs and informative posts became the standard. It was my escape as I pushed through business school. My, how times have changed.
Fast forward to today, and I sit here with two degrees:
- BBA in Small Business and Entrepreneurship (2010)
- MBA in Business Adminstration (2021)
With business education under my belt and my fashion sense constantly evolving, I’m proud of what I’ve created in this little corner of the internet. Like most fashion bloggers who grew up in the ’00s, my dream was to work as an editor at a notable fashion magazine. The most popular magazine dream job is Vogue, but mine was always Nylon. I loved how eclectic the articles and photos were, and the fashion felt more attainable for twenty-something me who was just trying to find herself.
As magazines started to reduce the print frequency in the 2010s and some shifted to online-only platforms, my passion found its home in blogging and rebranded to Venti Fashion.
A Peek Inside My Work Background
While finding my voice on my blog, I was working that hard retail life. My last year in undergrad was spent working at GUESS, which was an eye-opening position for me. Prior to GUESS, all retail experience was limited to being a cashier and wearing the required uniform of choice. GUESS was a dream of a part-time job because not only COULD I wear what was fashionable, it was actually ENCOURAGED. As a fashion lover, what’s not to love? I get to wear cute clothes and get a major discount on one of the trendy brands at the time? Sign me up! Working at GUESS, for an introvert like me, felt like sitting at the cool kid’s table. Everyone was a joy to work with and we were all happy to walk in and share our outfit of the day. GUESS also introduced me to visual styling. I had the opportunity to help open a new store location and assist the visual merchandiser with styling the storefront mannequins with looks that would attract customers. I fell in love with the visual merchandising side of retail and began searching for entry-level management positions, keen on the act of styling looks.
I was eventually hired at Hollister as a manager-in-training and worked as an assistant visual manager at 3 of the A&F family of stores (Hollister, Abercrombie Kids, and Abercrombie & Fitch) before ultimately reaching the point where I felt it was time to leave the demanding world of retail. What I quickly learned was that not all visual merchandising gigs are created equal. The freedom I loved at GUESS was replaced by the standards of the A&F look. Retail life is fun when you have the creative freedom to style looks, but my time at a place with strict fashion and beauty rules quickly felt stifling and toxic. Additionally, I found it difficult to maintain a consistent blog when the hours of full-time retail were anything but predictable.
I dreamed of having weekends and holidays free to fill with my creative endeavors, and thankfully landed an office job that gave me exactly that. More importantly, leaving my last retail job gave me a healthy working environment. After switching over to the corporate world, Venti Fashion became my sole style outlet since I was no longer surrounded by clothes each day. I was able to focus my free time on creating content and could reliably schedule photoshoots with my friends. At one point, I was publishing new blog posts every Monday, Wednesday, and Friday. My blog really started to shine once I had the healthy headspace to do so, and I’ve since been able to take part in some pretty fun opportunities–a few of my favorites include:
- Attend fun events like BeautyCon LA, StyleCon Dallas, Austin City Limits Music Festival, Austin Fashion Week, and SXSW
- Take part in store openings for NYX and Riley Rose
- Collaborate with fellow creatives like Tally Dilbert, Daresha Petitt, and Jonquil Alyse
- Support local photographers like Desert Willow Studios and Sunflower Stills
While still loving the structure from office life, I also ventured into the blogging space outside of my own platform. I felt a bit stagnant. That old dream of working for a magazine crept up and made me want to see what it was like to write for websites outside of my own. I started contributing to It’s Her Purpose and eventually became their social media manager. While that was a great opportunity to see the differences between running a blog and working for a blog, it ultimately wasn’t a fulfilling role for me. Still, I’m grateful for that opportunity because it showed me what I do and don’t want out of my blogging future, and it also led me to realize that what I really wanted to do with my extra time was go back to school. From there, I studied for the GMAT, applied for grad school, and got accepted to my first choice. The stagnant feeling was lifted.
The Venti Fashion Mission
You don’t need a bottomless budget or an endless wardrobe to put together beautiful outfits. You don’t even have to chase the latest trends to look stylish. With Venti Fashion, I aim to educate and inspire women so they can learn how to define their personal style and curate a modest wardrobe filled with essentials that can mix and mingle together. Whether you shop at discount stores, luxury stores, or somewhere in between, you can revamp your wardrobe to its fullest potential and take the guesswork out of putting outfits together. A designer price tag doesn’t equal style, and neither does the act of just throwing on a trend. On Venti Fashion, I share tips to help women incorporate trends without losing their personal style in the process.
Of course, there is more to life than beauty and fashion. On the site, you will also find content surrounding travel, life, and wellness. I want to empower women to live a well-balanced life so they have the confidence from within, but have the outfit to match.