What’s the last item you purchased? Now think about where you discovered it. Was it through a commercial that aired on television? Did you see an ad in a magazine?
Is anyone else guilty of buying something because social media made you want it? When I actually sit and think about purchases I’ve made and how I discovered the items, a large percentage of them were discovered through social media platforms like Instagram, YouTube, and Twitter. Today I wanted to share with you all a new way to shop using a social media app that is quickly becoming one of my favorites: Snapchat.
If you’re following on Snapchat, you can now shop my snaps and find out where products are available without having to manually search things in your free time. When there’s a snap with an emoticode (ghost+rocket emoji followed by 3 letters) you can now screenshot the photos and use the free ShopStyle app to see where the item is sold.
Here’s how to use Snapchat to Shop
- Take a screenshot of a Snapchat that contains an Emoticode like the one shown above.
- Open the ShopStyle app and import the screenshot by selecting the More tab at the bottom of the screen and then clicking Import Photo with an Emoticode.
- The ShopStyle app will scan the Emoticode in the photo so all you have to do is click the photo and you’ll be taken directly to the item!
I love discovering new products through social media, and having the ability to shop a link directly without having to search or figure out what product is referenced totally eliminates the guesswork.